Wednesday Feb 05, 2025

Episode 1 - An Interview with Crystal Vann Wallstrom, Founder of Swizzle Market

One year ago, Swizzle Market started as just three shelves in a co-working space. Today, it’s a thriving alcohol-free bottle shop, a business incubator, and a community hub redefining how people drink, shop, and connect.

In this debut episode of Swizzle & Sip, founder Crystal Vann Wallstrom shares the raw and real story behind Swizzle—how it started as a mix of desperation and inspiration, why she made the leap from services to product-based entrepreneurship, and how a single decision to stop drinking changed everything.

We dive into:

  • The surprising challenges of launching an AF bottle shop
  • Why starting small (with three shelves) led to something much bigger
  • The growing need for alcohol-free options and how Swizzle is filling that gap
  • The role of inclusivity, community, and mindful shopping in today’s consumer landscape

If you’ve ever wondered how to turn an idea into a business, questioned your own relationship with alcohol, or simply love hearing behind-the-scenes entrepreneurial stories, this is the episode for you.

Listen now, subscribe, and join the movement! 

SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket

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