Swizzle & Sip

I wouldn’t have started Swizzle if I were still drinking.

In this episode of Swizzle & Sip, guest host Jennifer Hunter (Gensyn Design) turns the mic around and interviews founder Crystal Vann Wallstrom about the messy, honest middle of building Swizzle Market. They talk about how sobriety made Swizzle possible, what really happened inside a 5,500 sq ft alcohol-free hub at Jefferson Pointe, and why Crystal is intentionally moving into a 975 sq ft space as the first step in a bigger vision.
You’ll hear:  
The personal story behind quitting alcohol and why Swizzle couldn’t exist any other way.  
The leap from a tiny pop-up to a huge flagship, and the hard math of rent, staffing, and “vibe” that didn’t add up.  
How startup debt, SBA/CBD rules, and landlord realities forced a reset—and why that reset is actually positioning Swizzle to scale.  
The loneliness, second-guessing, and decision fatigue of being a founder while your house and credit cards are on the line.
If you’re sober-curious, building something of your own, or just wondering what’s really going on behind the scenes at Swizzle, this conversation shares the truth while Crystal is still in it—not the polished “after” version.”
 

Episode 10: Farm to Fridge: Exploring Floral’s THC & CBD Beverages with Jordan McDonald

In this episode of Swizzle & Sip, Crystal Vann Wallstrom sits down with Jordan McDonald, co-founder of Floral, a THC and CBD beverage company based in Indiana.
As cannabis-infused drinks hit the mainstream, Floral stands out with its farm-to-fridge approach, prioritizing transparency, flavor, and thoughtful formulation. Crystal and Jordan explore how THC and CBD beverages can serve as intentional, alcohol-free alternatives, and what makes Floral’s products unique in a rapidly growing space.
Tune in to hear:
Cannabis legality
How Floral crafts its infused drinks—from sourcing to shelf
Why some people are choosing THC over alcohol
The challenges (and wins) of running a cannabis-based beverage company in Indiana
What “farm to fridge” really means in this industry
Whether you’re canna-curious or just exploring new drink rituals, this episode offers a refreshing look at the intersection of wellness, innovation, and mindful consumption.
🎧 Listen now, subscribe, and join the movement.
📍 Visit Floral at drinkfloral.com
🌐 More from Swizzle: swizzlemarket.com | @SwizzleAFMarket

Episode 9 - Cody Moon, from 2Toms Brewing Company

Welcome Cody Moon from 2 Toms Brewing Company. Cody does a little bit of everything for 2Toms including serving as Brewer & Operations Manager
Our chat covers:
- Lil' Ditty, the FANTASTIC non-alcoholic sour beer from 2Toms- The brewing process of an NA beer- What their H20 hop water is exactly, and how it's made- Why trying to include more and more people is just a good idea- And what might be in store for 2Toms in the future!
Be sure to stop by Swizzle to get a taste of the Lil' Ditty sour, which has become one of your go-to beers for spring and summer. Head over to 2Tomsbrewing.com to check out more of what they do, including events at their location in Fort Wayne!
As always, thank you for listening and taking time to visit Swizzle!
Listen now, subscribe, and join the movement! 
SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket

Episode 8 - Artist Spotlight: Angie Cashdollar from Cashdollar Creations

Today’s guest is Angie Cashdollar of Cashdollar Creations. Angie is not only one of our talented vendors—she’s the creative force behind Swizzle’s unforgettable window displays, the gorgeously bedazzled air plant wall, the alcove installations, and many of the design elements that make Swizzle feel so special.
In this episode of Swizzle & Sip, we chat about:
Angie’s journey to her current artistic obsessions and distinctive design style
The inspiration and intention behind Swizzle’s window displays
A sneak peek at what’s coming for future displays
…and so much more!
Make sure to swing by Swizzle both before Mother’s Day 2025 to experience Angie’s whimsical, handcrafted window displays—and don’t miss her collection of cards, art prints, original paintings, and moss hex boxes while you’re here.
Thanks for listening, and thanks for being part of the Swizzle community!
🎧 Listen now, subscribe, and join the movement.
SwizzleMarket.com | 📍 Jefferson Pointe, Fort Wayne | @SwizzleAFMarket#artistspotlight #VisualStorytelling #WhimsicalDesign #artinretail #fortwayne #getswizzled

Episode 7 - Vendor Spotlight: Myzel Risin' Owner Jason Stockman

Today's guest is Jason Stockman, co-owner of Myzel Risin' (pronounced "moot-sull"), Fort Wayne's premier mushroom growing and foraging business. Jason stopped by to discuss many things, including:
- The origins of the business name- How they grow their mushrooms reliably (and scientifically)- What types of mushrooms offer which types of benefits- And much, much more!
Be sure to stop by Swizzle to try out all of the products Jason mentions, and swing by their website at www.myzelrisin.com to read more about their products and business. And keep your eyes open for when they open their online marketplace!
Swizzle is currently raising money via Honeycomb for relocating our brick and mortar location. You can learn more about the process and how to help out via this link: https://invest.honeycombcredit.com/campaigns/Swizzle-Market
As always, thank you for listening and taking time to visit Swizzle!
Listen now, subscribe, and join the movement! 
SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket#mushroomsforhealth #fortwayne #mushroomtincture #MycologyMagic #IndianaEntrepreneurs #IndianaFarmer

Episode 6 - Springtime & Favorite Drink Recs, Plus Swizzle's Move and How You Can Help

Join Swizzle founder Crystal Vann Wallstrom and podcast producer Austin Wilson in this episode, where they chat about their favorite beverages in the store this spring. 
As always, thank you for listening and taking time to visit Swizzle!
Listen now, subscribe, and join the movement! 
SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket

Episode 5 - Vendor Spotlight #3: Tactile Elements Owner Jennifer Kent

In the fifth episode of Swizzle & Sip, Austin sits down with Jennifer Kent, owner of Tactile Elements, a knitting and design company with top-of-the-line hand-knit housewares and more.
They discuss:
The origins of Jennifer's knitting and design skills
The differences (and similarities) in designing for machines vs. hand knitting
How yarn is chosen and sourced
And when YOU can join in on the knitting with regular meet-ups!
Thank you to Jennifer for stopping by and, as always, thank you for listening and taking time to visit Swizzle!
Listen now, subscribe, and join the movement! 
SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket

Episode 4 - Fort Wayne Social Club Founder Felicia York

In the fourth episode of Swizzle & Sip, Crystal sits down with Felicia York, founder of Fort Wayne Social Club, to talk about all the fantastic events she's already held and those she plans to hold.
They discuss:
What it's like to move from Brooklyn to Fort Wayne
How we mold the community through action
Finding a "third place"
And all the great ways you can join and interact with Fort Wayne Social Club in the coming days and months!
Felicia brings passion, intention, and thoughtful consideration of both friendship and community-minded action to Fort Wayne Social Club. Read more about the club and see how to join by visiting FortWayneSocialClub.com as well as finding them on Instagram and Facebook.
Listen now, subscribe, and join the movement! 
SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket

Episode 3 - Vendor Spotlight #2: Lunar Infusions

In the third episode of Swizzle & Sip, founder Crystal Vann Wallstrom sits down with one of the many unique vendors from inside Swizzle, Lunar Infusions!
She chats with Lunar Infusions owner Sarah Trombley about:
What kombucha actually is and how it is made
The origins of her small business and the name Lunar Infusions
Tinctures Lunar Infusions formulates for health and wellness
And advice for starting and scaling YOUR small business!
Sarah gives an interesting look into what it takes to start small but seek out larger and larger audiences after encountering a customer base who simply loves her product. Visit lunarinfusions.com or follow them on Instagram @LunarInfusions.
Listen now, subscribe, and join the movement! 
SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket

Episode 2 - Vendor Spotlight #1: Moss Heart Books

In the second episode of Swizzle & Sip, founder Crystal Vann Wallstrom sits down with one of the many unique vendors from inside Swizzle, Moss Heart Books!
She chats with Moss Heart owner Austin Wilson about:
The origins of the name
How Moss Heart differentiates itself from other bookstores
Building community within Swizzle and readers in general
What stresses may come with operating a small business
The future of Moss Heart!
This is a great peek into what it's like to operate as a vendor within Swizzle. If you'd like to order a book from Moss Heart Books go to mossheartbooks.com or follow the store on Instagram @MossHeartBooks.
Listen now, subscribe, and join the movement! 
SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket